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More women choose specialty stores over department stores for beauty products, according to NPD.
July 22, 2009
By: TOM BRANNA
Editor
The importance of department stores to the beauty industry continued to decline through the recession. More women have shopped atspecialty stores for beauty products in the past year than at traditionaldepartment stores (27% vs. 15%, respectively), according to a new study by NPD. Specialty stores are among thethree most cited channels shopped for beauty products in the past year,surpassed only by mass merchants (53%) and drug stores(41%). While specialty stores is thethird most popular...
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